The Gossamer City Project was initiated as a scheme showcasing the entrepreneurial culture of East London. Each 20ft container is a studio to Makers, Creatives, Start Ups or businesses who are simply in the business of disrupting traditional ways of thinking or making things happen.
The Gossamer City Project is bounded by Hackney Road and The Oval. Hackney Road has in recent years been a destination in its own right with interesting retail shops such The Conservatory Archives, Eastern Biological and Pure White Lines calling it home. Notable food and drink offerings include Morito, Long White Cloud, Nkora, The Natural Philosopher, The Marksman and the Sager and Wilde Wine Bar. The Oval is home to multi use arts and event venue, The Oval Space, which hosts many exciting events weekly. A new park is also currently under construction over looking the Regents Canal.
Other nearby places of interest include the ever popular Broadway, Columbia Flower and Netil Markets. Modern and classical architecture meet at the Bethnal Green Town Hall building whilst those keen on a bygone era can revisit their childhood at the V&A Museum of Childhood along Cambridge Heath Road. For those who prefer to walk on the wild side, the Hackney City Farm along Hackney Road beckons.
Hackney Road is thought to follow an important prehistoric route way – it was previously used for driving livestock from Essex to Smith field Market. As the 19th century progressed the character of the road changed dramatically, as it became increasingly commercialized, before industrialization led to new buildings taking on a more modest look. This explains the unique architectural and urban character of the road.
Conservation is an important issue in this area, and in 2008 the local council designated part of Hackney Road as a conservation area – the northwest element of the road was already in a separate conservation area managed by the London Borough of Hackney. This move is designed to protect the special architectural and historic character of buildings from the 19th century and areas adjoining this busy route.